Why restaurants would benefit from a video tour to attract more customers
In a soft economy, many consumers are cutting back on things such as shopping, movies, and dining out. But cutting back does not mean consumers have chosen to abandon an evening out on the town completely. However, consumers have become more selective when deciding where to spend their money and where they would like to dine.
With perhaps fewer consumers eating out, how do restaurants differentiate themselves from other fine dining establishments in the area?
During our research, we have observed that some have added slide shows to their restaurant website. While the pictures are beautifully shot, I notice that many of the restaurants show an empty establishment. Perhaps not the best choice of images when introducing your restaurant to new customers or reminding existing customers to stop in again.
I feel you want to highlight your restaurant with a web video while the restaurant is busy with customers. Showing people enjoying delicious foods, having a good time with friends and family, and hearing the sound of people’s laughter in the background, underscored with appropriate music, could really bring the entire restaurant atmosphere virtually to life. A restaurant may want to take the web visitor into the kitchen area when all the fabulous foods are being prepared which is then presented by the friendly wait staff to customers eagerly awaiting their meal.
The wonderful aspect of a video presentation is that a restaurant owner has an opportunity to give the customer a tour of the entire restaurant and the entire operation before customers ever take the trip to the restaurant. The video gives the customer an indication of the great atmosphere of the restaurant. In many of our web videos, the owner of the business is actually the on and off camera narrator which is an opportunity to show the web visitor the passion a restaurant owner displays for his or her restaurant.
If you are wondering if they the video shoot itself could be disruptive during a busy evening, I can calm your fears. We have found that both the staff and customers of a business are generally exited when they see a video team. We have worked on hundreds of video shoots, and with proper planning and preparation, the video shoot is typically completed within 90-120 minutes for a small business type of video production.
Once the video is completed, if our customers wish, we help them with marketing the video across the Internet which includes YouTube, Google Places, Metacafe, etc.
Consider a web video for your restaurant by contacting us to receive a video quote request or simply give us a call and we’d be happy to chat with you about the possibilities which web video offers.