Choosing video production services for your business

Researching video production services is time-consuming. Select the right video production partner. Your online marketing success depends on it. Video production companies come in all sizes and different experience levels. The following three points will simplify your video company research.

How do video production services and quality relate?

video production services

Our process is scalable to accommodate video production services that are right for you.

Quality is a reflection of your corporate brand. A polished and professional video production is essential. Avoid the urge to choose only the lowest price. You do not want to produce low cost and low-quality content. It is more productive to produce videos at a fair price. Avoid choosing a company based on the lowest quote only. Brightcove recently published a story that illustrates that low-quality content has a negative impact on consumers. 62% of consumers tend to have a negative perception of the brand after watching low-quality videos. The cost of video production equipment has been decreasing and the number of experienced professional video production services has been increasing. The increased competition works to your advantage. You should always consider quality first.


What’s the video production process?

Video productions require vision and an efficient production process. It is not good enough just to have someone show up with fancy equipment and start filming based on a rough understanding of your business and industry. 50% of a video production consists of pre-production. Pre-production includes concept development, scripting, storyboarding, and lots of listening by the video team. Ask the production team to outline their production process. Fully understand how their process will produce the desired results for you.

Where is the video production team located?

Is the video production team local? Do the video production services teams understand their local community? Locality means understanding the local and regional sensibilities. The production team must fully understand your market and industry to avoid inconsistencies with video flow and feel. A local audience is usually very intuitive.

eTown Videos, LLC can help you with high-quality video productions at a fair cost.