Case Study: Fuel Services, Inc. uses web video to highlight customer service and technical support

From time to time, I thought it might be helpful to post case studies of customers who have hired eTown Videos to produce promotional web videos for them. The case studies highlight examples how these businesses use video to engage customers, generate sales leads, and retain customers.

The Objective: Fuel Services, Inc. is a family owned and operated business. Fuel Services teamed up with eTown Videos to create a web videos series which conveyed Fuel Services’ dedication to customer service, 24/7 service – 365 days/year, and a customer friendly attitude. It was also critical that the videos assured customers that Fuel Services has the staff available to diagnose and repair problems quickly and accurately. Additionally, a newly built customer show room needed to be introduced to potential and current customers.

The Result: A four-part video series which highlights their commitment to customer service, 24/7 support, a state-of-the-art showroom, and a customer friendly staff. Fuel Services posted the videos on the front page of their company website at and promotes the videos through their company newsletter and email announcements. Fuel Services was pleased with the result of the video series as they received much positive feedback from web visitors and their existing customer base.

“The eTown Videos web commercial has far exceeded our expectations and has helped tremendously with our online marketing efforts.”

~ Christopher Chase, Executive Vice President, Fuel Services, Inc., Westfield, MA

If you would like to view the Fuel Services web video commercials please visit their website at

Feel free to view some of eTown’s other web video productions at