What is a business video directory?

A business video directory is a video advertising site which allows your business or organization to upload your video productions to the website’s directory. If your business is looking to expand its exposure online then a business video directory would help in expanding your online footprint.

Here are some tips to assist you in utilizing a business video directory:

1. Create a professional and engaging video which represents your business in a manner which is consistent with your corporation’s values or business mission. It is recommended that you produce a professional and polished  video for your organization’s primary marketing and promotional communication. If you need help selecting a video production company, this post might be useful to you:  8 Questions You Should Ask When Selecting a Video Production Company

2. Select a video hosting site or business video directory. In addition to posting your business video on your company website, you have the option of uploading your business video to YouTube and MetaCafe. These sites serve both consumers and businesses and they provide easy sharing capabilities and they are generally free of charge. Sites such as www.zoomsong.com focus mostly on businesses and would be considered a true business video directory.

3. Use proper search engine optimization to make sure your video gets found in search engines such as Google, Yahoo, and Bing. Search engine optimization (SEO) is just as important as a professionally produced video.

4. Share and distribute your video from the video hosting sites and business video directory via social media (e.g. Facebook, Twitter, LinkedIn, StumbleUpon etc). Social media sites make it incredibly easy to share video and they play an increasingly important role in online marketing campaigns.

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