Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes [...]
How much should a two-minute promotional video cost?A common question with no easy answer. I’d like to address the question of how to obtain video production cost and pricing for your business. As I am not that familiar with other video production companies’ pricing policies – this blog post will focus primarily on how we process [...]
Should we get a promotional web video? Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them [...]
How much should a video production cost? In this blog, I examine the cost elements which need to be taken into consideration when reviewing a video production proposal.
Most clients we work with have never been in front of a video camera for an interview. It is quite natural to be a little nervous. Much of the fear will go away with a little pre-interview preparation. Following are 7 tips that will help in your preparation.
You have done the research on the benefits of online video and you have decided to make a commitment to add video to your online marketing campaign. The question which lies before you is whether you should self-produce or hire a professional film making team?
The seven most important aspects when planning for a web video production. Please excuse the mild expletive, but the old adage "Prior Proper Planning Prevents Piss Poor Performance" certainly applies to web video productions.