Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis [...]
Most SEO companies do not offer video marketing for their clients As I observe the video marketing landscape, I have come across some very talented web marketing and SEO (search engine optimization) companies. My chats and meetings with them have been filled with thought provoking ideas and strategies. However, most do not offer video marketing or video SEO. Video SEO [...]
Why it is important to optimize your site and videos for mobile devices Consumers are passionate about their mobile devices, in fact, Google’s Jason Spero, Head of Mobile Advertising, reports that 15% of all Google searches are now done on mobile devices. Hubspot, a software marketing firm in Boston, did a study which shows that 80% of business people browse [...]
Why restaurants would benefit from a video tour to attract more customers In a soft economy, many consumers are cutting back on things such as shopping, movies, and dining out. But cutting back does not mean consumers have chosen to abandon an evening out on the town completely. However, consumers have become more selective when deciding where to spend their [...]
Using animation and 3D graphics to create an immediate impact with a 60 second promotional web video Here is an outline of the points which I address in the video blog: Industries which may be difficult to visualize need a different approach in video production Benefits of video animation and graphic design in web video Identify your target audience during [...]
Earlier in the year, I had posted 8 Questions You Should Ask When Selecting a Video Production Company, this is the video blog (or vblog) which accompanies the video. As a video production company, we are of course fully aware of the fact that many visitors prefer video over text based websites which why we’ve begun adding video blogs to [...]
Can a small business benefit from web video marketing without a website? If you are considering having a professional web video produced for your business then it is not necessary for you to have your own website. I am not suggesting that you don’t get a website at all, but if you currently do not have a website for your [...]
Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes [...]
Executives indicate they are willing to take purchasing action after watching business web videosThe web continues to be in the middle of a video make-over and more senior executives are open to taking action after having watched a business related video. Forbes Insights recently published a report that show that web video continues to make gains [...]
30-second impact videos for technology companies Certain industries are sometimes difficult to visualize such as software developers or IT companies. Producing a web video for technology companies may require a slightly different approach and a little more creativity. If your business is looking to make an immediate impact at a trade show or on your [...]