eTown Videos now offers HD filming, animation and special effects for web and TV video commercial productions As some of you may have noticed, there has been an unexpected hiatus from the eTown blog, my apologies to those who were looking for fresh blog posts. If I may elaborate on my absence since last fall - in addition to my [...]
Reprinted with permission from the Greater Easthampton Chamber of Commerce Newsletter “Great New Easthampton Chamber News Member Benefit!” The Greater Easthampton Chamber of Commerce is proud to introduce a great new Chamber member benefit, the VIDEO MEMBER SPOTLIGHT! Along with a written article introducing you to a fellow Chamber member, we now offer the additional benefit of a 90 second [...]
What I Have Learned From Teaching a Video Production Course In addition to my eTown Videos responsibilities, I recently completed teaching a video production and editing course at a regional training center in Western Massachusetts. I certainly could not have predicted the rich experience teaching video production concepts to digital media students would bring. After [...]
Burlington, Vermont offers a unique mix of cosmopolitan flair, country living, and stunning views of Lake Champlain I have been traveling to Burlington Vermont and the Lake Champlain region for about 20 years, and it is one of my favorite travel destinations in New England. If you have never been to Burlington, Vermont or if you just haven't been [...]
I thought I post something a little different this week. In fact, today I decided to visit one of my favorite places in Western Massachusetts. The Summit House at Skinner State Park at the western end of the Holyoke Range. The view from the Summit House over the Connecticut River Valley is simply breathtaking. You can enjoy spectacular views [...]
Don’t get me wrong, PowerPoint presentations still a have a valuable place in sales and marketing. However, increasingly in 2011, we are receiving requests by clients who wish to turn their PowerPoint presentations into multimedia video presentations. They are looking to achieve a higher degree of viewer engagement though attention grabbing animation and an aesthetically pleasing [...]
Creating better video content through focus on human-interest stories Today, I'd like to highlight an area which is certainly nothing new but can sometimes be overlooked. I have observed that some of the most effective video productions focus on the people who create, produce, and use your products or services. In other words, videos which tell a compelling, heartwarming, inspiring, [...]
Three Reasons To Add Video To Your Company Blog Blogging is one of the most effective ways to highlight your expertise and engage customers, prospects, and peers. Additionally, it is helpful in widening your search engine footprint and online marketing efforts. As I commented in previous posts, blogging is similar to other social media activities [...]
Why Should You Upload Your Company Video To Facebook? This post is a follow up to my recent post entitled "Post Your Video On Facebook, LinkedIn, and YouTube; Your Online Marketing Depends On It". Below I will focus on Facebook and video marketing. People spent most of their time on social media sites more than on any other area on [...]
If you are a business owner, sales person, or marketer, have you ever received a call or a sales lead which unexpectedly led to a very large order worth a lot of money to your company? In fact, it surprised you, and you almost felt a little guilty like you were getting away with something but you were delighted nevertheless. [...]