A promotional video should be between 30 and 120 seconds, here’s why: There are some exceptions to this rule of the maximum two minute run time but it’s a general guide which will work well for marketers and their online video marketing campaigns. We have been working with many businesses in Western Massachusetts, Vermont, and Connecticut, and experience tells us [...]
Reviewing video and photo feature upgrades for the iPhone 5 As a video producer it is always of interest when new or improved mobile video technology is being brought to the market. Naturally, I was very curious to see what types of upgrades Apple would offer in terms of the new iPhone5 and it’s video and photo capabilities. I will [...]
Helping Western Massachusetts businesses tell their story with online video If you’re struggling to come up with just the right words to say about your business on camera then you’re not alone. At eTown Videos we have dealt with all types of businesses and one of our primary objectives is to help our clients tell their unique story with a [...]
Video highlights of our visit at the Easthampton Community Center in Easthampton, Massachusetts It's been truly a wonderful experience working with the Easthampton Chamber of Commerce and producing the monthly video spotlights for the chamber. The businesses, organizations, and of course the people we meet are indeed exceptional. Last month we met Robin Bialecki, Executive Director of the Easthampton Community [...]
Saving time and engaging your customers with professional video marketing strategies Video marketing means incorporating videos into your marketing campaigns. The primary objective of marketing videos is typically to promote your products, such as a new product launch, introducing your company, as well as delivering product information. The type of videos and that we have created and produced for companies [...]
How long does it take to produce a business or promotional video? Professional web video production time can vary greatly depending on the type of web video your organization or business is purchasing. Production times and editing times can take as little as a few days or along for several months. What follows are a few of the elements which [...]
Are you eagerly awaiting the announcement about a new iPhone5 because you may have had very little else to do since early 2011? Maybe we can help you in deciding where to buy it, now that the day is so near :-) It was purely coincidental that we'd be doing a video shoot for the Wireless Zone so close to [...]
The difference between HD video and high resolution photography We shoot our videos in 1080p as well as 1080i, both video cameras produce stunning results. Recently, I was asked by a client if frames or screenshots from the HD footage could be used instead of still photography for a website. […]
Creating attention grabbing holographic video animations with Adobe After Effects I still believe that the art of storytelling continues to be the core of our video production process. We spent much time upfront to gain a deep understanding of the customers' vision and passion for their business. Without this upfront investment of time and effort any video producer would be [...]
As a video producer and video production instructor, it is sad to see that the Pioneer Valley movie house destination will close on June 8th. […]