How to get the most mileage out of your business marketing video For many businesses video marketing has become an essential part of their online marketing strategy. However, I’ve also found that many businesses after receiving the completed video production, struggle to figure out how to actually get the most mileage out of their business marketing video. Most of our [...]
eTown Videos Turns Seven As we enter our seventh year in business, I'd like to take a moment and express our gratitude for the opportunities we have received over the years to create videos for the business communities we serve. During 2012, our studio received a 100% upgrade of our video editing systems, camera and lighting equipment, and visual effects [...]
Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts As a video content producer and creator, the last few weeks of the year are typically an appropriate time to take a look at what lessons we can learn from video production, video marketing and YouTube marketing during the past year. Well, here’s [...]
Receive pricing information for you video production budget. Brief overview of cost considerations for a videographer in Western Massachusetts Quite frequently I receive a quote request which sounds something like this: “How much does a 2-3 minute web video cost?” Unfortunately, the question is too broad and almost impossible to answer. If I were [...]
Out-of-the-box thinking is what we do here at eTown Videos most of the time, its one of my favorite parts of creating videos. That is exactly what was required when we had an opportunity to produce a web video commercial for Jackson and Connor in Northampton, Massachusetts, a men's clothing boutique in Thornes Market. During a meeting with Tara Brewster [...]
Northampton, MA small business owner differentiates with promotional video production There is nothing inherently exciting about ink cartridges or PC repair. But almost every business that I know needs ink and toner products or some sort of PC repair. If you provide eco-friendly and re-manufactured ink and toner solutions in Western Massachusetts, how do you tell people about your product? [...]
Attention Grabbing Visual Effects For Your Business Marketing Videos Storytelling is still one of the most important aspects of our video production process. In other words, much time is spent to get a deep understanding of your business values, your mission, and the products and services you offer. Additionally, we like to add some attention grabbing visual effects that make [...]
Basic overview of how to post a web video Adding rich media such as web video to your website will dramatically increase the engagement level of web visitors. We outline several options for our video production clients in Western Massachusetts to integrate their web video with business websites. Options include a basic YouTube embed to a high-end business video hosting [...]
Helping Western Mass businesses feel comfortable in front of the camera during their video commercial shootThe video shoot is usually one of the most enjoyable tasks of the video production but it can also be of the most nerve–racking. We take the task of making our clients as comfortable as possible extremely seriously. Most of the [...]
Western Mass Businesses Are Asking Which Format They Should Choose For Their Online Marketing Videos You need a uniform desktop experience and at the same time your business requires that your videos can be seen on iPads or iPhone5. You don’t have to choose one over the other – you can do both simultaneously. You may be aware of the [...]