How To Calculate ROI For Your Explainer Video (Before You Buy)

What is a reasonable expectation for an explainer video ROI? A straightforward approach to calculating explainer video ROI (return of investment) Most web visitors would rather get answers to their questions in a 60 second explainer video than reading ten pages of text. There is plenty of data available that supports that statement. Well-crafted explainer videos have a [...]

By |2019-02-01T04:00:34+00:00July 29th, 2017|Animated videos, Explainer videos, Return on Investment, ROI|Comments Off on How To Calculate ROI For Your Explainer Video (Before You Buy)

Are You Struggling To Connect The Dots From Online Video to ROI?

Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive ¬†effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes Insights and Google, and how [...]

By |2019-02-01T04:00:45+00:00February 28th, 2011|Return on Investment, ROI, Video Production, Video Production Cost, Web Video Marketing|Comments Off on Are You Struggling To Connect The Dots From Online Video to ROI?