How To Calculate ROI For Your Explainer Video (Before You Buy)

By |2023-02-26T16:37:21+00:00April 9th, 2021|

What is a reasonable expectation for an explainer video ROI? A straightforward approach to calculating explainer video ROI (return of investment) Most web visitors would rather get answers to their questions in a 60 second explainer video than reading ten pages of text. There is plenty of data available that supports that statement. [...]

Are You Struggling To Connect The Dots From Online Video to ROI?

By |2023-02-09T16:34:47+00:00February 28th, 2011|

Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive  effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes [...]

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