eTown Videos Turns Seven As we enter our seventh year in business, I'd like to take a moment and express our gratitude for the opportunities we have received over the years to create videos for the business communities we serve. During 2012, our studio received a 100% upgrade of our video editing systems, camera and lighting equipment, and visual effects [...]
Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts As a video content producer and creator, the last few weeks of the year are typically an appropriate time to take a look at what lessons we can learn from video production, video marketing and YouTube marketing during the past year. Well, here’s [...]
Out-of-the-box thinking is what we do here at eTown Videos most of the time, its one of my favorite parts of creating videos. That is exactly what was required when we had an opportunity to produce a web video commercial for Jackson and Connor in Northampton, Massachusetts, a men's clothing boutique in Thornes Market. During a meeting with Tara Brewster [...]
Northampton, MA small business owner differentiates with promotional video production There is nothing inherently exciting about ink cartridges or PC repair. But almost every business that I know needs ink and toner products or some sort of PC repair. If you provide eco-friendly and re-manufactured ink and toner solutions in Western Massachusetts, how do you tell people about your product? [...]
Basic overview of how to post a web video Adding rich media such as web video to your website will dramatically increase the engagement level of web visitors. We outline several options for our video production clients in Western Massachusetts to integrate their web video with business websites. Options include a basic YouTube embed to a high-end business video hosting [...]
Helping Western Mass businesses feel comfortable in front of the camera during their video commercial shootThe video shoot is usually one of the most enjoyable tasks of the video production but it can also be of the most nerve–racking. We take the task of making our clients as comfortable as possible extremely seriously. Most of the [...]
Reprinted with permission from the Greater Easthampton Chamber of Commerce Newsletter “Great New Easthampton Chamber News Member Benefit!” The Greater Easthampton Chamber of Commerce is proud to introduce a great new Chamber member benefit, the VIDEO MEMBER SPOTLIGHT! Along with a written article introducing you to a fellow Chamber member, we now offer the additional benefit of a 90 second [...]
Earlier in the year, I had posted 8 Questions You Should Ask When Selecting a Video Production Company, this is the video blog (or vblog) which accompanies the video. As a video production company, we are of course fully aware of the fact that many visitors prefer video over text based websites which why we’ve begun adding video blogs to [...]
30-second impact videos for technology companies Certain industries are sometimes difficult to visualize such as software developers or IT companies. Producing a web video for technology companies may require a slightly different approach and a little more creativity. If your business is looking to make an immediate impact at a trade show or on your [...]
Should we get a promotional web video? Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them [...]