Saving time and engaging your customers with professional video marketing strategies Video marketing means incorporating videos into your marketing campaigns. The primary objective of marketing videos is typically to promote your products, such as a new product launch, introducing your company, as well as delivering product information. The type of videos and that we have created and produced for companies [...]
Social Media Examiner, an online guide to the social media industry just released their annual report entitled “State of Social Media Marketing Industry”. The report covered the most popular social media marketing channels, however, I will focus this blog post and my review on how online marketers will use online video in combination with social media in 2011. The analysis [...]
Most SEO companies do not offer video marketing for their clients As I observe the video marketing landscape, I have come across some very talented web marketing and SEO (search engine optimization) companies. My chats and meetings with them have been filled with thought provoking ideas and strategies. However, most do not offer video marketing or video SEO. Video SEO [...]
Let’s take a look at return on investment (ROI) and online video Most of us accept the notion that online video has an engaging and persuasive effect on its viewer audience. In fact, I blogged about viewing habits of senior executives a few days ago. In that blog post I reviewed a study by Forbes [...]
Should we get a promotional web video? Frankly, I think the question of whether or not you should get a promotional web video for your small business or corporate needs has already been answered. Back in 2006, we spent a significant amount of time explaining the benefits of web video and why businesses should post them [...]
In the age of social media, as an automotive dealer you want your customers to tell the story about their cars and doing business with your dealership. Here are some strategies:
Online Marketing For A Law Firm. The technology and the rules of marketing have changed. However, the fundamental need for relationship building is as important as it ever was.
Understanding what your business video audience wants from your web video commercial. 1. Brief and to the point, 2. Current and relevant content, 3. Style and quality
Web Video Commercial for Western Massachusetts Company Engages And Retains Customers. "The eTown Videos web commercial has far exceeded our expectations and has helped tremendously with our online marketing efforts." ~ Christopher Chase, Executive Vice President, Fuel Services, Inc., Westfield, MA
The point is within 90 seconds of your time via online web video, you met the sales director, the founder, the president of the company, and some of their technical staff. You received a brief features and benefits overview. And finally, you get a real sense of the passion the staff have for their product and their customers. The ease, speed, and depth with which you were able to find out some basic information about this phone system provider can only be conveyed via web video.