Key Differences Between A Videographer and A Video Production Company

Understanding the differences between a videographer and a video production company The difference between a videographer and a video production company is often the least understood concept among businesses. A professional video production company has a professional web presence, an impressive portfolio, and a lot of experience. Their portfolio will highlight the various styles and formats. The videographer will often focus on pricing such [...]

By |2019-02-01T04:00:34+00:00May 24th, 2017|Video Production Company, Video Production Training, Videographers Massachusetts, Web Video Marketing|Comments Off on Key Differences Between A Videographer and A Video Production Company

3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

These video marketing mistakes will lead to poor conversions Quality, brevity, and focus are key elements in any video marketing campaign Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video engagement metrics are very measurable. [...]

By |2019-02-01T04:00:35+00:00April 24th, 2015|Marketing Video, Uncategorized, Video Marketing, Video Marketing Plan, Web Video Marketing|Comments Off on 3 Video Marketing Mistakes Which Will Result In Poor Viewer Engagement

Perfect time for small businesses and affordable video marketing ads

High audience engagement through video marketing on Facebook As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB). The time is perfect for affordable video marketing ads on Facebook. Facebook stated in March during their [...]

By |2019-02-01T04:00:35+00:00April 23rd, 2015|Video Marketing, Video Production Company, Videographers Massachusetts, Web Video Marketing, Western Mass Video Companies|Comments Off on Perfect time for small businesses and affordable video marketing ads

Making The Emotional Connection Through Video Marketing

An opportunity to go beyond the hype and buzz with your video marketing Making an emotional connection will be remembered long after the facts are forgotten. Finding and making an emotional connection with your audience is often more important than focusing on specific selling points, pain points, or facts alone. Many marketing videos that focus primarily on hype and [...]

By |2019-02-01T04:00:35+00:00April 20th, 2015|Videographers Massachusetts, Web Video Marketing|Comments Off on Making The Emotional Connection Through Video Marketing

3 Qualities Western Mass Marketing Videos Have In Common

Modern Video Marketing = Mobile + Content + Production Value How Western Massachusetts businesses merge modern marketing and web video As a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components: Web Videos For Mobile [...]

“Mini-Documentary” Web Videos Profitable For Western Mass Businesses

Featuring real people proves to be popular video commercial ad format for Massachusetts video production company Video commercial formats can be produced in 15, 20, or 30 second run times, sometimes even longer. But on the web it is not necessary to adhere to traditional TV broadcast run times. Here at eTown Videos we produced our first web commercial for [...]

By |2019-02-01T04:00:41+00:00September 25th, 2013|Commercial, Massachusetts Video Producton Service, Video Production, Web Video Marketing, Western Massachusetts|Comments Off on “Mini-Documentary” Web Videos Profitable For Western Mass Businesses

How To Make A Marketing Video

Creating your business marketing video – a basic guideline for beginners Creating your business marketing video – a basic guideline for beginners Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness [...]

By |2019-02-01T04:00:41+00:00August 26th, 2013|Marketing, Video Production, Web Video Marketing, Western Mass Video Companies|Comments Off on How To Make A Marketing Video

Web Video Marketing Benefits For Springfield, Northampton MA Based Businesses

How much should I spend on our marketing video? Even the most casual Internet user is realizing that the online experience is increasingly driven by web videos and video marketing. comScore, an Internet analytics and research company, estimates that the online video audience has reached approximately 85% of the entire US Internet audience. Some time ago, Forrester Research found that [...]

By |2019-02-01T04:00:42+00:00May 7th, 2013|Attorney Video Marketing, Law Firms, Massachusetts Video Producton Service, northampton ma video marketing, Springfield MA Video Marketing, Video Marketing, Web Video Marketing, Western Massachusetts|Comments Off on Web Video Marketing Benefits For Springfield, Northampton MA Based Businesses

Web Video Marketing for Easthampton, Northampton Massachusetts Based Businesses

Carolyn Shiel of Shiel Farm and Greenhouses located at 66 Pequot Road, Southampton, Massachusetts. Interview during her video marketing production for the Greater Easthampton Chamber of Commerce. Visiting Shiel Farm in Southampton for the Greater Easthampton Chamber of Commerce A few weeks ago we shared some details about our visit with Carolyn Shiel of Shiel Farm and Greenhouses [...]

By |2019-02-01T04:00:42+00:00May 4th, 2013|easthampton ma video marketing, Massachusetts, Massachusetts Video Producton Service, northampton ma video marketing, northampton video marketing, Web Video Marketing, Western Mass Video Companies|Comments Off on Web Video Marketing for Easthampton, Northampton Massachusetts Based Businesses

Visual Effects And Cool Photography Highlight Northampton, MA Clothing Boutique In Promotional Online Video

Out-of-the-box thinking is what we do here at eTown Videos most of the time, its one of my favorite parts of creating videos. That is exactly what was required when we had an opportunity to produce a web video commercial for Jackson and Connor in Northampton, Massachusetts, a men's clothing boutique in Thornes Market. During a meeting with Tara Brewster [...]

By |2019-02-01T04:00:43+00:00September 29th, 2012|Massachusetts Video Producton Service, Video Production Company, Web Video Marketing, Western Mass Video Companies|Comments Off on Visual Effects And Cool Photography Highlight Northampton, MA Clothing Boutique In Promotional Online Video