This is Easthampton, MA Posted by eTown Videos on Tuesday, February 2, 2016 It is truly an exciting time to both live and work in the Easthampton area. The Massachusetts Cultural Council granted Easthampton’s application for designation as a Cultural District in 2013 - making Cottage Street the 16th in the Commonwealth. The designation was granted [...]
3 steps to launch your new product or service with a video marketing campaign The pressure is high to generate new business right away for a new product. As a sales and marketing manager, you ask yourself 'What is the quickest method to generate leads for my sales team?' Generating sales leads fast by following [...]
These video marketing mistakes will lead to poor conversions Quality, brevity, and focus are key elements in any video marketing campaign Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video [...]
Facebook and YouTube were by far the most popular channels. 77.8 % of respondents in a recent survey by Mixpo ran a video marketing campaign on YouTube in 2014, while 63% chose Facebook during the same year. The survey included 125 agencies, brands, and publishers and shows us some [...]
How Western Massachusetts businesses merge modern marketing and web videoAs a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:Web Videos For Mobile Marketing25-45% of all web traffic comes from mobile devices and there's indication that this [...]
Balancing Run Time and Cost The old adage "less is more" applies to most marketing videos. Trim the fat of the script to avoid unnecessary clutter. When producing a profitable marketing web video for businesses and organizations in Western Massachusetts and many parts of New England, we have found that the longer the video runs the less likely viewers will [...]
Working With Your IT Staff or Web Developer Working with your IT staff or web developer to add video to your company website As a Massachusetts video marketing company we encounter skeptics from time to time with respect to implementing video on their website. They may be reluctant to add video to their website for technical reasons such [...]
How to plan a web video production that delivers more sales and leads Planning a video marketing campaign that delivers more engagement, sales, and leads. This 3-part guide is designed to provide marketing professionals with the basic tools to develop a plan to produce and create profitable web videos. The Internet is full of web video marketing [...]
How to create a video marketing plan in 3 basic steps Three Basic Steps to Create A Video Marketing Plan The reasons you need a video marketing plan are outlined in this brief overview of web visitors' behavior: In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking [...]
Why should marketing and advertising agencies work with eTown Videos? Contact us and find out for yourself why businesses and agencies love working with the eTown Videos team. Partnering with a new video provider seems to bring so many unknowns. As a marketing or advertising agency you may ask yourself "Are they dependable, professional and responsive? Will [...]
