The Western Massachusetts region is quite fortunate to be the home of many fabulous filmmakers and videographers. This post takes a look at some of the video production services Western Mass companies and organizations provide.
How to create a video marketing plan in 3 basic steps Three Basic Steps to Create A Video Marketing Plan The reasons you need a video marketing plan are outlined in this brief overview of web visitors' behavior: In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking [...]
Four important elements for corporate video productions Four Most Frequently Asked Questions About Corporate Videos Corporate video productions can be overwhelming whether your video is for a marketing campaign or employee training. With this post I hope to alleviate some of pressures that may accompany planning for a corporate video project. Here are some answers to frequently asked [...]
The point is within 90 seconds of your time via online web video, you met the sales director, the founder, the president of the company, and some of their technical staff. You received a brief features and benefits overview. And finally, you get a real sense of the passion the staff have for their product and their customers. The ease, speed, and depth with which you were able to find out some basic information about this phone system provider can only be conveyed via web video.
You have done the research on the benefits of online video and you have decided to make a commitment to add video to your online marketing campaign. The question which lies before you is whether you should self-produce or hire a professional film making team?