Understanding the differences between a videographer and a video production company The difference between a videographer and a video production company is often the least understood concept among businesses. A professional video production company has a professional web presence, an impressive portfolio, and a lot of experience. Their portfolio will highlight the various styles and formats. [...]
Concept example of a new corporate media mix of motion graphics and video How to stand out with a memorable multimedia video at your next presentation The video presentation could start with your corporate branding message using your company logo, values statement, and positioning statement. This opening sequence includes contemporary motion graphics and a fitting soundtrack, which [...]
High audience engagement through video marketing on Facebook As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB). The time is perfect for affordable video marketing ads on Facebook. Facebook [...]
The only true statement: "I don't know" by Sven Kielhorn Great ideas come from new and fresh perspectives and not from old knowledge and notions. In marketing, business, and in life, if you think you know, then you really don't know. The only true statement you can make is "I don't know". These words might meet resistance at [...]
Sven Kielhorn eTown Videos P 413-324-1130 ETOWN VIDEOS COMPLETES “KNOWLEDGE CORRIDOR” VIDEO PROJECT Video Highlights Major Planning Strategies For Bi-state Region Southampton, Massachusetts: eTown Videos, a full service video production company based in Southampton, Massachusetts recently completed a video project telling the compelling story of the plans for the “Sustainable Knowledge Corridor”. The video production is a companion piece to [...]
How to find a video production company in Western Massachusetts and enjoy the process Ask the right questions before you hire a Western Massachusetts videographer or video production company You have made the decision to hire a video production company or videographer for your next video project. You know you need [...]
The difference between a videographer and a video production company Lucy's company is located in Springfield, Massachusetts and her employer needs a web video to explain their products. She's wondering if she should hire a local videographer or a video production company? The video production company she's considering has a great website, an impressive portfolio, and a [...]
How Western Massachusetts businesses merge modern marketing and web videoAs a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:Web Videos For Mobile Marketing25-45% of all web traffic comes from mobile devices and there's indication that this [...]
How to create a video marketing plan in 3 basic steps Three Basic Steps to Create A Video Marketing Plan The reasons you need a video marketing plan are outlined in this brief overview of web visitors' behavior: In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking [...]
Four important elements for corporate video productions Four Most Frequently Asked Questions About Corporate Videos Corporate video productions can be overwhelming whether your video is for a marketing campaign or employee training. With this post I hope to alleviate some of pressures that may accompany planning for a corporate video project. Here are some answers to frequently asked [...]
