Balancing Run Time and Cost The old adage "less is more" applies to most marketing videos. Trim the fat of the script to avoid unnecessary clutter. When producing a profitable marketing web video for businesses and organizations in Western Massachusetts and many parts of New England, we have found that the longer the video runs the less likely viewers will [...]
Working With Your IT Staff or Web Developer Working with your IT staff or web developer to add video to your company website As a Massachusetts video marketing company we encounter skeptics from time to time with respect to implementing video on their website. They may be reluctant to add video to their website for technical reasons such [...]
How to plan a web video production that delivers more sales and leads Planning a video marketing campaign that delivers more engagement, sales, and leads. This 3-part guide is designed to provide marketing professionals with the basic tools to develop a plan to produce and create profitable web videos. The Internet is full of web video marketing [...]
Helping Western Massachusetts businesses tell their story with online video If you’re struggling to come up with just the right words to say about your business on camera then you’re not alone. At eTown Videos we have dealt with all types of businesses and one of our primary objectives is to help our clients tell their unique story with a [...]
Saving time and engaging your customers with professional video marketing strategies Video marketing means incorporating videos into your marketing campaigns. The primary objective of marketing videos is typically to promote your products, such as a new product launch, introducing your company, as well as delivering product information. The type of videos and that we have created and produced for companies [...]
If you are a business owner, sales person, or marketer, have you ever received a call or a sales lead which unexpectedly led to a very large order worth a lot of money to your company? In fact, it surprised you, and you almost felt a little guilty like you were getting away with something but you were delighted nevertheless. [...]
