How healthcare video stories change patients’ lives Increasingly, healthcare providers are turning to video storytelling to help communicate a value, concept, or a point of view. A healthcare system which includes a human-focused treatment plan and performance data have proven to be extremely effective. The reason is that a rational argument with data and charts is often not as [...]
Conference and Trade Show Videographers You and a handful of colleagues from your company just returned from an exciting and inspiring industry conference. Unfortunately, budget constraints and logistics made it impossible to bring additional employees to the conference. Therefore, consider hiring a conference videographer for your next conference and provide your organization and clients with a motivational and educational video experience upon your [...]
These video marketing mistakes will lead to poor conversions Quality, brevity, and focus are key elements in any video marketing campaign Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video [...]
3 Tips to maximise your video marketing ROI Peter Drucker once noted: “Nothing happens until someone sells something”. If your business is in the selling business, and who isn’t in one way or another, then you need to advertise. Word of mouth alone may not be enough. When we began producing promotional videos in 2006 for Western Mass businesses, [...]
Reviewing video and photo feature upgrades for the iPhone 5 As a video producer it is always of interest when new or improved mobile video technology is being brought to the market. Naturally, I was very curious to see what types of upgrades Apple would offer in terms of the new iPhone5 and it’s video and photo capabilities. I will [...]
Creating better video content through focus on human-interest stories Today, I'd like to highlight an area which is certainly nothing new but can sometimes be overlooked. I have observed that some of the most effective video productions focus on the people who create, produce, and use your products or services. In other words, videos which tell a compelling, heartwarming, inspiring, [...]
