eTown Videos speaks with Tom Brown of Easthampton Savings Bank about the Easthampton Learning Foundation. Video member spotlight to highlight the Easthampton Learning FoundationToday we met with Thomas Brown (SVP, Easthampton Savings Bank) to talk about upcoming changes for the Easthampton Learning Foundation. This video interview is part of the monthly video spotlight for the Greater Easthampton Chamber of [...]
Important Components For A Good Marketing VideoWe identified three major components to creating a good marketing video:StorytellingInformationLocalizationGet a Quote Good storytelling: Web videos must include good storytelling, a good narrative. In fact, some of the best web videos we created include real people talking about real situations. It doesn’t matter if it's a small business owner talking about his or [...]
A video production company in Southern Vermont captures this beautiful cairn Recently, we were back in Vermont for some video work near Stratton, Vermont when we notice this beautiful cairn site along route 30. We pulled over to the side of the road and I started shooting some video of the stacked rocks. It was really quite a sight. Hope [...]
Featuring real people proves to be a popular video commercial ad format for Massachusetts video production companyVideo commercial formats can be produced in 15, 20, or 30 second run times, sometimes even longer. But on the web it is not necessary to adhere to traditional TV broadcast run times.Here at eTown Videos, we produced our first web commercial for a [...]
The staff of Northeast IT during a video shoot with eTown Videos Production time for a 60-second small business web video Short web video profiles are an effective way for small businesses to increase customer engagement.I will take you through the various steps involved in producing a 60-second small business video profile like the ones we [...]
Creative Storytelling - Key To Online Video Ads The online video audience is fundamentally very different than the regular TV audience. The online audience is social and wants feedback on everything they say instantly. They want to be part of the conversation about the brands that interest them. They want updates and posts about everything and everyone in their lives. [...]
Creating your business marketing video – a basic guideline for beginners Creating your business marketing video – a basic guideline for beginners Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness [...]
Tips on how to make a kickstarter video and raise funds for your project In this post, I’d like to outline production elements which are of particular importance for kickstarter video projects. If you are not familiar with kickstarter you may want review their website. Creating and producing a video for kickstarter is an essential part of the crowd-funding process, [...]
Kim Durand and Brett Normandeau of Normandeau Technologies in West Springfield, MA partner with eTown Videos for their online web video production A 3-minute high quality web video can save your web visitors 30 minutes or more Normandeau Technologies, located in West Springfield, MA, is a business which specializes in telecommunications and computer networking. Telecommunications and data networking [...]
Western Massachusetts Videographer Highlights Local Hair Salon in Easthampton, Massachusetts This month the eTown videography crew was back on the road on behalf of the Greater Easthampton Chamber of Commerce to showcase another wonderful member business. We spoke with Lisa Godin who has been a hairstylist in Easthampton, MA for 26 years. She’s [...]
