Massachusetts Videographer serving local areas in Northampton, Springfield, Easthampton outlines video post production Well, after the video shoot we all go home 🙂 All kidding aside, after the video shoot, the video production moves into the post production phase and for those of you unfamiliar with video terminology, it simply means editing the raw video [...]
Suggestions for mapping out YouTube marketing, video marketing strategies for businesses in Massachusetts As a video content producer and creator, the last few weeks of the year are typically an appropriate time to take a look at what lessons we  can learn from video production, video marketing and YouTube marketing during the past year. Well, here’s [...]
Receive pricing information for you video production budget. Brief overview of cost considerations for a videographer in Western Massachusetts Quite frequently I receive a quote request which sounds something like this: “How much does a 2-3 minute web video cost?” Unfortunately, the question is too broad and almost impossible to answer. If I were [...]
Out-of-the-box thinking is what we do here at eTown Videos most of the time, its one of my favorite parts of creating videos. That is exactly what was required when we had an opportunity to produce a web video commercial for Jackson and Connor in Northampton, Massachusetts, a men's clothing boutique in Thornes Market. During a meeting with Tara Brewster [...]
Northampton, MA small business owner differentiates with promotional video production There is nothing inherently exciting about ink cartridges or PC repair. But almost every business that I know needs ink and toner products or some sort of PC repair. If you provide eco-friendly and re-manufactured ink and toner solutions in Western Massachusetts, how do you tell people about your product? [...]
Attention Grabbing Visual Effects For Your Business Marketing Videos Storytelling is still one of the most important aspects of our video production process. In other words, much time is spent to get a deep understanding of your business values, your mission, and the products and services you offer. Additionally, we like to add some attention grabbing visual effects that make [...]
Basic overview of how to post a web video Adding rich media such as web video to your website will dramatically increase the engagement level of web visitors. We outline several options for our video production clients in Western Massachusetts to integrate their web video with business websites. Options include a basic YouTube embed to a high-end business video hosting [...]
A promotional video should be between 30 and 120 seconds, here’s why: There are some exceptions to this rule of the maximum two minute run time but it’s a general guide which will work well for marketers and their online video marketing campaigns. We have been working with many businesses in Western Massachusetts, Vermont, and Connecticut, and experience tells us [...]
Helping Western Massachusetts businesses tell their story with online video If you’re struggling to come up with just the right words to say about your business on camera then you’re not alone. At eTown Videos we have dealt with all types of businesses and one of our primary objectives is to help our clients tell their unique story with a [...]
Creating attention grabbing holographic video animations with Adobe After Effects I still believe that the art of storytelling continues to be the core of our video production process. We spent much time upfront to gain a deep understanding of the customers' vision and passion for their business. Without this upfront investment of time and effort any video producer would be [...]