These video marketing mistakes will lead to poor conversions Quality, brevity, and focus are key elements in any video marketing campaign Video is on top of the list of every major marketing project in 2015. One of the main purposes of video is to engage viewers and convert prospective clients into loyal customers. Video [...]
The mistakes I made often resulted in the best lessons for growth. “If you haven’t made a lot of mistakes by the time you are 40 then you probably haven’t done much”, those were the words of a business professor at American International College during my graduate studies. I remember how I felt when I first heard that [...]
High audience engagement through video marketing on Facebook As a follow up to my post from yesterday about digital video marketing trends for 2015, I’d like to add a few comments regarding video marketing on Facebook for small and medium-sized businesses (SMB). The time is perfect for affordable video marketing ads on Facebook. Facebook [...]
Facebook and YouTube were by far the most popular channels. 77.8 % of respondents in a recent survey by Mixpo ran a video marketing campaign on YouTube in 2014, while 63% chose Facebook during the same year. The survey included 125 agencies, brands, and publishers and shows us some [...]
An opportunity to go beyond the hype and buzz with your video marketing Making an emotional connection will be remembered long after the facts are forgotten. Finding and making an emotional connection with your audience is often more important than focusing on specific selling points, pain points, or facts alone. Many marketing videos that [...]
Greater Easthampton Chamber of Commerce 2014 Business Person of the Year - Sven Kielhorn Re-published with permission by the Greater Easthampton Chamber of Commerce January 2015, Greater Easthampton Chamber of Commerce awards ceremony. Sven Kielhorn, Denise Kielhorn, Daniel Mimeault Congratulations to Sven Kielhorn of eTown Videos, Southampton, MA, for winning the Chamber's 2014 Business Person of the Year [...]
Re-published with permission by the Greater Easthampton Chamber of Commerce Easthampton Chamber Video Spotlight for Tandem Bagel Company, Easthampton, MA "An engineer, a fitness instructor, and the owners of a contracting company decide to open a bagel place...No, it's not the start of a joke that I'm sure we would all laugh at. It's the story of a few 40-somethings [...]
The only true statement: "I don't know" by Sven Kielhorn Great ideas come from new and fresh perspectives and not from old knowledge and notions. In marketing, business, and in life, if you think you know, then you really don't know. The only true statement you can make is "I don't know". These words might meet resistance at [...]
The eTown Videos team at a national conference in Atlanta, GA preparing to film a keynote presenter. If you are creative and passionate about video production we would love to hear from you eTown Videos is a growing video production company based in Southampton, MA. We produce innovative video creations throughout the United States. We serve the corporate, [...]
A short essay by Sven Kielhorn Celebrate the Creative There was a time in everyone’s one life when everything we did was creativity and play. We sang a song because we felt like it, we asked questions because we had a deep desire to know and to learn. We skipped on the way to school because is was [...]
