Web video commercials using testimonials Establishing trust with client testimonial videos In the online world trust is a central issue. Additionally, for a prospective client, it is easy to lose interest in a website having an endless array of choices to click. As a video production company, one of our tasks is to help [...]
The difference between a videographer and a video production company Lucy's company is located in Springfield, Massachusetts and her employer needs a web video to explain their products. She's wondering if she should hire a local videographer or a video production company? The video production company she's considering has a great website, an impressive portfolio, and a [...]
How Western Massachusetts businesses merge modern marketing and web videoAs a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:Web Videos For Mobile Marketing25-45% of all web traffic comes from mobile devices and there's indication that this [...]
How to impress your audience with a corporate sales video Your corporate video audience has become mobile Corporate video presentations have been around since the early 1980's but they didn't become a phenomenon until the late 1990's when costs for video productions became more affordable. However, corporate videos are far from becoming a commodity. The reason is [...]
3 Things That Surprised Us The Most Maybe you have heard of your local chamber, the Greater Easthampton Chamber of Commerce, but you are not a member. When asked why your business is not yet a member, you can't really answer the question. I was in the same boat until about two and half years ago. Back in [...]
Creating Professional Training VideosIf you have ever been assigned the task of creating training videos for your company or department then you know it's hard work and can be enormously challenging. The subject matter, which is being covered in the training video production may be rather complicated. Keeping viewers engaged is typically difficult to do. If your audience is not [...]
Training videos to motivate and train your workforceWhen producing training videos for companies in our service areas in Western Massachusetts we have observed that today’s companies are under significant pressure to educate, train, and motivate their employees.training video productionsOften these pressures are driven by changes in the law, client preferences, or competitive market conditions. These demands not only exist here [...]
Featuring real people proves to be a popular video commercial ad format for Massachusetts video production companyVideo commercial formats can be produced in 15, 20, or 30 second run times, sometimes even longer. But on the web it is not necessary to adhere to traditional TV broadcast run times.Here at eTown Videos, we produced our first web commercial for a [...]
Creating your business marketing video – a basic guideline for beginners Creating your business marketing video – a basic guideline for beginners Most people agree that video is a great marketing tool to create content for your web site, Facebook page, or Twitter feed. There’s plenty of research and statics available to demonstrate the effectiveness [...]
Tips on how to make a kickstarter video and raise funds for your project In this post, I’d like to outline production elements which are of particular importance for kickstarter video projects. If you are not familiar with kickstarter you may want review their website. Creating and producing a video for kickstarter is an essential part of the crowd-funding process, [...]
