How Much Does a Customer Testimonial Video Production Cost? The Value of Customer Testimonial Videos In today's competitive business landscape, companies are always looking for ways to stand out and build trust with their audience. One of the most effective methods is through customer testimonial videos. These videos showcase real customers sharing their positive experiences with your products or [...]
Videographer Rates: A Guide to Figuring Out How Much Your Next Video Will Cost Are you a marketing manager or business owner in Springfield, Northampton, or greater Boston, Massachusetts, looking to create a promotional or testimonial video for your business but have no idea what to expect in terms of cost? Well, fear not! This guide will help you [...]
What is a reasonable expectation for an explainer video ROI? A straightforward approach to calculating explainer video ROI (return of investment) Most web visitors would rather get answers to their questions in a 60 second explainer video than reading ten pages of text. There is plenty of data available that supports that statement. [...]
5 Solutions to the Most Common Video Marketing Challenges Even experienced marketers may find that managing a video marketing campaign can be a daunting task. Things can go wrong quickly and cost your company money. Let's review some common challenges and our proposed solutions. 1. Have your script reviewed by a professional scriptwriter Challenge: Writing a script [...]
4 Critical Points You Need To Know About Creating Software Demo Videos The objective of any software demo is to make potentially abstract and difficult concepts easy to understand. Depending on the software for which we are creating a demo (or training) video, it can be a relatively complicated concept. However, the use of motion [...]
Understanding the differences between a videographer and a video production company The difference between a videographer and a video production company is often the least understood concept among businesses. A professional video production company has a professional web presence, an impressive portfolio, and a lot of experience. Their portfolio will highlight the various styles and formats. [...]
Overcoming Barriers to New Technology Adaptation through Web Video I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients in the technology sector, one of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible. Most clients [...]
Explainer videos require context to make them accessible and understandable. No matter what your endeavor in life, mastering the art of explaining things is well worth the effort. Explainer videos are a fundamental and important video communication tool. We live in a world with vast amounts of data and information in which facts are difficult to decipher without any [...]
How healthcare video stories change patients’ lives Increasingly, healthcare providers are turning to video storytelling to help communicate a value, concept, or a point of view. A healthcare system which includes a human-focused treatment plan and performance data have proven to be extremely effective. The reason is that a rational argument with data and charts is often not as [...]
Conference and Trade Show Videographers You and a handful of colleagues from your company just returned from an exciting and inspiring industry conference. Unfortunately, budget constraints and logistics made it impossible to bring additional employees to the conference. Therefore, consider hiring a conference videographer for your next conference and provide your organization and clients with a motivational and educational video experience upon your [...]
