Understanding the differences between a videographer and a video production company The difference between a videographer and a video production company is often the least understood concept among businesses. A professional video production company has a professional web presence, an impressive portfolio, and a lot of experience. Their portfolio will highlight the various styles and formats. [...]
Overcoming Barriers to New Technology Adaptation through Web Video I have been selling and marketing technology services and products for over 20 years. Based on my own experience and working with clients in the technology sector, one of the biggest obstacles we have to overcome during the sales process is the fact that technology is usually invisible. Most clients [...]
Explainer videos require context to make them accessible and understandable. No matter what your endeavor in life, mastering the art of explaining things is well worth the effort. Explainer videos are a fundamental and important video communication tool. We live in a world with vast amounts of data and information in which facts are difficult to decipher without any [...]
How healthcare video stories change patients’ lives Increasingly, healthcare providers are turning to video storytelling to help communicate a value, concept, or a point of view. A healthcare system which includes a human-focused treatment plan and performance data have proven to be extremely effective. The reason is that a rational argument with data and charts is often not as [...]
Conference and Trade Show Videographers You and a handful of colleagues from your company just returned from an exciting and inspiring industry conference. Unfortunately, budget constraints and logistics made it impossible to bring additional employees to the conference. Therefore, consider hiring a conference videographer for your next conference and provide your organization and clients with a motivational and educational video experience upon your [...]
How animated medical videos safe time and increase health literacy In this blog post you will gain a deeper understanding of how animated medical videos improve patient care. The need for concise, accurate, and easy to understand health information is critical in patient self-care and disease prevention. Outcomes in healthcare improve when patients are proactively engaged with their physicians and [...]
How to lower the cost of animated explainer videos Significantly lower the production cost of your next video production. The secret to web video success is delivering valuable content and convenience in the forms of animated explainer videos. Providing your viewers with a choice of how and where they want to consume the video [...]
This is Easthampton, MA Posted by eTown Videos on Tuesday, February 2, 2016 It is truly an exciting time to both live and work in the Easthampton area. The Massachusetts Cultural Council granted Easthampton’s application for designation as a Cultural District in 2013 - making Cottage Street the 16th in the Commonwealth. The designation was granted [...]
Wishing our clients, friends, and partners a Wonderful Holiday and a Happy New Year. Happy Holidays and Merry Christmas from eTown Videos Posted by eTown Videos on Tuesday, December 22, 2015 As yet another year draws to a close I would like to thank our clients, friends, and partners for choosing eTown Videos, LLC as your video production company. In January of 2016, we [...]
Apple increases megapixels from 8MP to 12MP for new iPhone 6s and iPhone 6s Plus September 9, 2015, Apple media event introducing the new iPhone 6s and 6s Plus As a video creator and photographer, the latest iPhone cameras have always been a curiosity. Today, Apple revealed several new upgrades to its product lines including the new iPhone 6s and [...]
