4 Critical Points You Need To Know About Creating Software Demo Videos The objective of any software demo is to make potentially abstract and difficult concepts easy to understand. Depending on the software for which we are creating a demo (or training) video, it can be a relatively complicated concept. However, the use of motion [...]
Explainer videos require context to make them accessible and understandable. No matter what your endeavor in life, mastering the art of explaining things is well worth the effort. Explainer videos are a fundamental and important video communication tool. We live in a world with vast amounts of data and information in which facts are difficult to decipher without any [...]
This is Easthampton, MA Posted by eTown Videos on Tuesday, February 2, 2016 It is truly an exciting time to both live and work in the Easthampton area. The Massachusetts Cultural Council granted Easthampton’s application for designation as a Cultural District in 2013 - making Cottage Street the 16th in the Commonwealth. The designation was granted [...]
Art in the Orchard 2015 "Feed Me Apples", Lindsey Molyneux, driftwood, steel. The biennial Art in the Orchard 2015 in underway. I have been looking forward to the event for weeks and I know so have many others from far and near. Art In the Orchard, which is open all day from August 15 - October 31, 2015, is a [...]
Concept example of a new corporate media mix of motion graphics and video How to stand out with a memorable multimedia video at your next presentation The video presentation could start with your corporate branding message using your company logo, values statement, and positioning statement. This opening sequence includes contemporary motion graphics and a fitting soundtrack, which [...]
A short essay by Sven Kielhorn Celebrate the Creative There was a time in everyone’s one life when everything we did was creativity and play. We sang a song because we felt like it, we asked questions because we had a deep desire to know and to learn. We skipped on the way to school because is was [...]
Investing in training videos will help reduce future employee training costs The eTown Videos team serves all of New England. Employee training and education is essential but also costly. Your company may spend tens of thousands of dollars on training seminars for employee education. But when the training event is over, studies show that without frequent repetition and reinforcement, [...]
How to find a video production company in Western Massachusetts and enjoy the process Ask the right questions before you hire a Western Massachusetts videographer or video production company You have made the decision to hire a video production company or videographer for your next video project. You know you need [...]
Locally produced travel photography and music, a delightful match for eyes and ears During my work as a video creator in Western Massachusetts, I often get to travel to areas which I normally may not have an opportunity to visit. Ironically, one of my favorite cities to capture both on video and with photography is actually right in our own [...]
So you got a proposal from that great video production house you researched and met with. What's next? Sven Kielhorn, Owner, Creative & Marketing Director at eTown Videos First off, read through the whole proposal. The entire scope of your project should be outlined, the contact people from your office and the videographer’s office should [...]
