The difference between a videographer and a video production company Lucy's company is located in Springfield, Massachusetts and her employer needs a web video to explain their products. She's wondering if she should hire a local videographer or a video production company? The video production company she's considering has a great website, an impressive portfolio, and a [...]
3 Tips to maximise your video marketing ROI Peter Drucker once noted: “Nothing happens until someone sells something”. If your business is in the selling business, and who isn’t in one way or another, then you need to advertise. Word of mouth alone may not be enough. When we began producing promotional videos in 2006 for Western Mass businesses, [...]
How Western Massachusetts businesses merge modern marketing and web videoAs a video production company, we have been helping businesses in Western Massachusetts incorporate marketing videos into their online marketing strategies for several years. The following three areas have emerged as important marketing components:Web Videos For Mobile Marketing25-45% of all web traffic comes from mobile devices and there's indication that this [...]
Balancing Run Time and Cost The old adage "less is more" applies to most marketing videos. Trim the fat of the script to avoid unnecessary clutter. When producing a profitable marketing web video for businesses and organizations in Western Massachusetts and many parts of New England, we have found that the longer the video runs the less likely viewers will [...]
Working With Your IT Staff or Web Developer Working with your IT staff or web developer to add video to your company website As a Massachusetts video marketing company we encounter skeptics from time to time with respect to implementing video on their website. They may be reluctant to add video to their website for technical reasons such [...]
How to plan a web video production that delivers more sales and leads Planning a video marketing campaign that delivers more engagement, sales, and leads. This 3-part guide is designed to provide marketing professionals with the basic tools to develop a plan to produce and create profitable web videos. The Internet is full of web video marketing [...]
How to create a video marketing plan in 3 basic steps Three Basic Steps to Create A Video Marketing Plan The reasons you need a video marketing plan are outlined in this brief overview of web visitors' behavior: In the somewhat distant past, clients opened the phone book (remember those?) and called a toll free number. Today, talking [...]
Four important elements for corporate video productions Four Most Frequently Asked Questions About Corporate Videos Corporate video productions can be overwhelming whether your video is for a marketing campaign or employee training. With this post I hope to alleviate some of pressures that may accompany planning for a corporate video project. Here are some answers to frequently asked [...]
Why should marketing and advertising agencies work with eTown Videos? Contact us and find out for yourself why businesses and agencies love working with the eTown Videos team. Partnering with a new video provider seems to bring so many unknowns. As a marketing or advertising agency you may ask yourself "Are they dependable, professional and responsive? Will [...]
What you need to know before you hire a videographer or video production company What you need to know before you hire. Your company's and your reputation depend on it.You have decided to hire the services of a video specialist for your next video project. You have a budget to consider. You have your reputation and your company's reputation [...]
